6 Ways to Fix Cash Flow for a Home Service Business

The feast-or-famine cash flow cycle is a common struggle for home service providers. Here are some strategies you can implement to smooth out those peaks and valleys: 1. Promote Off-Season Services Offer seasonal discounts: During slower times, incentivize customers with discounts on preventative maintenance services like cleaning air ducts, inspecting heating/cooling systems, or performing chimney […]

5 Steps to Do Before Advertising

Don’t Advertise Blindly: 5 Steps to Set Your Business Up for Success Advertising on Google, Bing or other websites can be a powerful tool to drive more business, but without a solid foundation, it can quickly turn into a money pit. Before you dive headfirst into crafting ad campaigns, take a step back and consider […]

Demystifying Website Traffic: Understanding the Different Types of Web Traffic

Website traffic is the lifeblood of any online presence, but not all traffic is created equal. It’s crucial for website owners and marketers to comprehend the various types of traffic to optimize strategies, enhance user experiences, and achieve specific goals. Let’s delve into the key distinctions among the different types of website traffic. Direct Traffic: […]

Short Form Video is a Key to Marketing in 2024

Integrating Video into Your Marketing Plan Video has become a key way to connect with your audience. It is used to develop a repour with your potential customers before they actually meet you. People like to buy from people. When you can showcase the human side of your business people are more likely to have […]

Top E-commerce Trends for 2024

team reviewing website designed by HiLyte Marketing

Artificial Intelligence (AI) Ecommerce Just Got Smarter: How AI is Taking Over (in a Good Way!) Artificial intelligence (AI) is exploding in the world of online shopping, and it’s not just a fad. Sure, AI has been around for a while, but the arrival of “generative AI” in 2023 really launched it into the spotlight. […]

The Worst Advice for getting ranked on the top page of Google

In the vast and intricate realm of digital marketing, the pursuit of a coveted spot on Google’s search results is akin to a modern-day treasure hunt. However, not all maps lead to the treasure chest of high rankings. In fact, some advice, often well-intentioned, can be likened to a false guide leading businesses astray. Today, […]